Why Most Interviewers Miss the ‘Good Stuff’
Is there anything more maddening than watching a reporter (or cable news host) ruin an interview that could have been really fascinating? My mind goes to a butchered interview with Deepak Chopra, a flubbed talk with Mark Messier and a missed opportunity with Michael Stipe. There’s one constant with all these conversational catastrophes: The interviewer isn’t actually listening …
A Week of Sustainability
As a copywriter, I print documents. I try to read on the screen until printing becomes unavoidable, and if those documents stay in-house (and aren’t sensitive in nature), you bet I’ll flip ‘em over and put them through the printer again. Ultimately, it all gets recycled — either as-is or shredded — depending on the situation. Still, whether it’s pen-and-ink or push-to-print, I have to admit that I’m going through some paper. That’s why I was immediately so smitten with the ECO-SAFE “Merit Badge.”
The Makings of a Newsletter
You’ll notice newsletter subscription functionality has been added to the sidebar. I have plenty of ideas about what I’ll write in those installments, but again, I already know what I plan to say. What would be wonderful would be to get the thoughts and feedback of readers, clients, friends, (maybe even webcrawlers) about what would make a compelling newsletter …
A Nod to Nic Harcourt
Friday, Nov. 28, 2008, was Nic Harcourt’s last day as host and music director for KCRW’s Morning Becomes Eclectic. I tell you this because no other music program — streaming or otherwise — has inspired my creative and writing processes quite like Eclectic …
Client of the Week: Technology Dojo
I ultimately decided on migrating my content into a WordPress-powered format. The next morning I visited a business networking group in Oakland, met Lee and discovered he does that (among other things) for a living. At TechDojo, Lee does technology coaching and strategy sessions on how to make bloated, do-nothing sites more flexible, more search-engine optimized and easier to monetize. We hit it off, and I’m thrilled to now be a copywriter and proofreader in TechDojo’s stable of resources …