A Week of Sustainability
As a copywriter, I print documents. I try to read on the screen until printing becomes unavoidable, and if those documents stay in-house (and aren’t sensitive in nature), you bet I’ll flip ‘em over and put them through the printer again. Ultimately, it all gets recycled — either as-is or shredded — depending on the situation. Still, whether it’s pen-and-ink or push-to-print, I have to admit that I’m going through some paper. That’s why I was immediately so smitten with the ECO-SAFE “Merit Badge.”
The Makings of a Newsletter
You’ll notice newsletter subscription functionality has been added to the sidebar. I have plenty of ideas about what I’ll write in those installments, but again, I already know what I plan to say. What would be wonderful would be to get the thoughts and feedback of readers, clients, friends, (maybe even webcrawlers) about what would make a compelling newsletter …
Client of the Week: Technology Dojo
I ultimately decided on migrating my content into a WordPress-powered format. The next morning I visited a business networking group in Oakland, met Lee and discovered he does that (among other things) for a living. At TechDojo, Lee does technology coaching and strategy sessions on how to make bloated, do-nothing sites more flexible, more search-engine optimized and easier to monetize. We hit it off, and I’m thrilled to now be a copywriter and proofreader in TechDojo’s stable of resources …
Client of the Week: Holistic Vet Care
Recently director Lee Richter at Montclair Veterinary Hospital (one of my very favorite clients) said they were opening a dedicated holistic center for pets, including pet acupuncture …