Next Level: Business Blog & SEO Copywriting
Posted on | December 27, 2008 | 1 Comment
This is the second post in a holiday-season series describing professional goals and intentions for 2009:
Our business blog services caught fire in 2008. Clients love how easily they can speak directly to their customers’ needs, reach a larger audience and espouse the benefits of their services.
We made it our mission to create an “effortless” experience for our clients — handling both the creative and technical components so they can focus on their day-to-day and moment-to-moment workload. That was the key to the explosion of business blog clients: Business owners simply don’t have the time to manage a company blog and write meaningful, purposeful posts that actually accomplish something. When we showed potential clients they wouldn’t have to do anything other than a monthly interview, it was a no-brainer. We also focused on the utterly affordable end of the spectrum to get clients into the program so they could experience for themselves the nearly instantaneous (and complete) return-on-investment.
In 2009, we’ll continue to serve small business owners with economical plans while addressing the needs of companies and entrepreneurs who want a more robust WordPress experience. We’ll be offering “Platinum-level” packages that come complete with customized WordPress themes and functionality, full-blown SEO services, an entire site migration into the WordPress format (static pages + blog) and strategy sessions on how to monetize and leverage their new agile business instrument.
As a copywriter, I can’t get enough business blog work. I love conducting interviews and unearthing great content. The language of blog posts is more conversational in tone, which makes for fun and interesting writing. And I enjoy using that colloquial style to help business owners appear more approachable and accessible to their potential clients — that “they get it.”
The business blog writing style also more closely mirrors my non-fiction writing voice, and it’s nice to have that versatility in my workload.
It’s the same with SEO copywriting. It’s something different as a writer, and every keyword phrase for a landing page is a mini-puzzle. It’s also rewarding to coach clients on how to utilize dedicated landing pages to achieve top search engine listings. I often give the example I first heard during my SEO training sessions so many moons ago: A psychotherapist in Los Angeles specializes in helping people quit smoking. He wants to be first in Google for the search term “quit smoking Los Angeles” … but he also would like to be first in the search engines for “couples therapy Los Angeles.” The best way to accomplish this is dedicated landing pages saturated in specific, targeted SEO keyword phrases, descriptions, etc.
We’ll have a number of announcements on expanded SEO copywriting and coaching services early in 2009.
Tags: business blogs > coaching > economical plans > New Year > SEO copywriting
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February 9th, 2009 @ 11:19 am
Hi, cool site, good writing