A Week of Sustainability
Posted on | December 20, 2008 | 2 Comments
First, I discovered this simple-but-powerful “printing alternatives” tool. Then, I learned of “green” Web hosting in my area and signed up for a ride through the “Green Corridor.” Now, I’m delighted to say that I’ll be providing copywriting and proofreading to the Sustainable Business Alliance of the East Bay.
Are you sensing a theme yet?
Let’s take them one-by one:
The ECO-SAFE Foundation & ECO-SAFE ‘Merit Badge’
As a copywriter, I print documents. I try to read on the screen until printing becomes unavoidable, and if those documents stay in-house (and aren’t sensitive in nature), you bet I’ll flip ‘em over and put them through the printer again. Ultimately, it all gets recycled — either as-is or shredded — depending on the situation. Still, whether it’s pen-and-ink or push-to-print, I have to admit that I’m going through some paper.
Inspired printing alternatives
That’s why I was immediately so smitten with the ECO-SAFE “Merit Badge.” This little bug easily goes beneath page content or in your blog sidebar. (Look down and to the right.) And if you’re working with me on an “effortless” business blog, there’s a WordPress widget that adds flexibility and happily takes code manipulation out of the equation.
This “printing alternatives” button is so simplistic and minimal that it’s easy to overlook the implications. What if every time a potential client or employer needed to print my resume, that person instead downloaded a surprisingly gorgeous PDF of the page or “self e-mailed” a clean, “green” version? It adds up … and it’s efficient as can be. It helps in the larger sense, and it adds functionality that helps you, too. And I haven’t figured out yet exactly what it means, but there’s a box on their site that says, “Receive free music from Apple iTunes by telling us where you placed the merit Badge.” I’m all for win-win-wins, so a bravo goes to the folks over at ECO-SAFE.
East Bay Green Tours & the Sustainable Business Alliance
I’m only just becoming involved with these two fine organizations, so I’ll mostly wait to write dedicated posts from a more informed perspective. Let’s just say that I love living in the East Bay because it’s so rich with conscious, forward-thinking people, communities and companies. I’m sincerely curious about the depth and scope of the East Bay’s green economy, and a tour around its sustainable businesses (with a chance to meet and ask questions of owners) is a splendid opportunity. The same can certainly be said for the Sustainable Business Alliance, where I can support through my copywriting and editing skills and network with a lot of open, like-minded individuals and business owners.
Sustainable Web sites
Again, this is a new discovery for me, so I’ll wait to say much more. But “100 percent carbon neutral Web hosting” with a “100 percent offset of energy usage with Certified Wind Power” and “green” hosting plans sounds like another step in the right direction.
Feel free to call me at the office (510-647-8529) or send an e-mail if you’d like to discuss these topics more.
Tags: East Bay > green economy > green tours > Networking > printing alternatives > sustainability
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December 20th, 2008 @ 3:20 pm
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December 20th, 2008 @ 8:37 pm
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