The Power of a Business Blog
Posted on | November 30, 2008 | No Comments
I’ve Got a New Business Blog … Why Should You Want One?
Blogs provide a wonderful opportunity to boost your credentials, heighten your visibility, promote yourself and engage your client base in a way that builds familiarity and trust. As a copywriter, I’m getting more and more inquiries about “ghostwriting” blogs for clients. I’m excited whenever the topic comes up because it’s something interesting and different (like SEO) that adds diversity to my workload and engages my creativity.
Should you choose me to ghostwrite your blog, I’ll do my best to make the process simple and painless by handling both the technical and creative components of blogging. All you have to do is sit back, relax and answer a series of questions specially designed to get beneath the surface and illuminate the thoughts and characteristics that distinguish your business from its competition. It’s fun, oftentimes inspiring and provides your copywriter (me) with everything needed to write a blog that intrigues, fosters customer loyalty and generates new business. (Please call me during office hours at 510-647-8529 to learn more.)
Here’s what a business blog will do for you:
Promotes you and your business: Blogging rich with hyperlinks focuses customers’ attention anywhere your products or services are featured (magazines, newspapers, etc.) and allows you to highlight community service contributions.
Heightens your credibility: Blogging is a chance to display the breadth and scope of your knowledge within your chosen field, and online notice and interest enhances reputation.
Improves your karma: When you use your blog to cross-promote other companies and organizations, it fosters good will and inspires others to return the favor with referrals.
Inspires money-generating ideas: Discussing and writing a business blog helps you think differently and acquire alternative perspectives, which can ultimately enhance creativity and productivity.
Change customer perception and engage your audience: A frequently updated business blog suggests that you’re a dynamic, changing, growing company (as opposed to the stagnant competition). The blog is also a great place to comprehensively respond to customer inquiries and allow for suggestions through “comments.” Clients appreciate interaction and become loyal to your brand.
Makes you more approachable: The conversational nature of blogging makes your business appear more “friendly” and comfortable. Over time, readers feel they know you and can trust your business.
Show you’re tech-savvy: Younger potential clients expect technical competence; older customers are impressed by it. And blogs are a great place to utilize interactive PDFs, podcasts, YouTube videos and other multimedia.
Provide a learning tool: Use your blog to make potential customers more informed and more interested in following up.
Stay on your clients’ radar screens: Enabling RSS feeds means that every time you update your blog, signed-up clients know through e-mail or text messaging and have a reason to return to your site — where they’ll find whatever you choose to promote.
I’d be happy to discuss the possibility of business blogging with you further and answer any questions you may have. Just call the office (510-647-8529) and we’ll talk about all the fascinating possibilities.
Tags: blogging > business blogs > Copywriting > creativity > idea-generation > karma > learning tools > marketing > promotion
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